What is underwriting?
Underwriting on WCBU is a cost-effective and clutter-free alternative to commercial advertising and a great way for your organization to connect with our loyal listeners. Although underwriting is different than traditional advertising, use it as you would any other marketing vehicle to reposition your services, products or business as a whole.
Underwriting highlights your organization with a highly desirable audience.
WCBU listeners are active, affluent, influential members of the community. WCBU listeners are leaders in business, in communities across the region, in academia and in government. Every week, more than 30,000 of your best prospects, in more than 10 central Illinois counties, tune into WCBU for award-winning news and programming.
Underwriting offers added value.
WCBU underwriters have the unique opportunity to communicate with thousands of the most active and influential listeners in central Illinois. Underwriters also receive the added benefits of print advertising through inclusion in FanFare, our bi-monthly member magazine. Your organization will also receive added exposure on our website, one of the areas most trusted and visited news sites. WCBU also hosts special events throughout the year. Call us to learn more about added value opportunities for your organization.
To visit our Underwriters’ links page.
Your underwriting support is
tax-deductible.
WCBU is a non-profit organization. Ask your tax professional about the benefits of marketing your organization using non-commercial radio
Underwriting on smart radio is smart marketing for your organization.
To learn more about how your organization can become a WCBU Underwriter, call Cindy Dermody (309) 677-2340, or email cdermody@bradley.edu.
Download the WCBU coverage map and see where WCBU can help you expand your contacts.
Underwriting is effective.
As an underwriting sponsor, you receive customized on-air announcements. Unlike other types of advertising, your message will not get lost during long-winded commercial breaks, broadcast in the middle of the night, or hidden in a page of advertisements where your best prospects will miss it. Every underwriting sponsor is a valuable partner at WCBU and is presented in the clutter-free environment that draws the most savvy listeners in central Illinois.
to listen to a sample Underwriting announcement.
Underwriting is affordable.
WCBU works individually with every underwriting sponsor, to insure your sponsorship package meets your needs. WCBU requires no minimum contract period of financial commitment, making it easy for every kind of organization to broadcast underwriting messages to our exclusive audience.